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Quick Chek Coffee Beats National Coffee Brands

Quick Chek Coffee scores higher than National coffee brands

Research Shows Higher Ratings in Value, Quality and Customer Satisfaction

WHITEHOUSE STATION, N.J., March 12, 2009 – In a recent independent study conducted by Cedarhurst, N.Y.-based STUDYLOGIC LLC, Quick Chek, a premier chain of nearly 120 fresh food store locations throughout New Jersey and southern New York, surpassed its top national coffee competitors in the areas of value, quality and customer satisfaction.


The survey, which polled more than 26,000 individuals during the Quick Chek coffee promotion for the period of February 2 to February 22, 2009, rated an array of coffee characteristics from establishments including Dunkin’ Donuts, Starbucks and 7-Eleven, among others, in the New York/New Jersey regional area. Results showed consumers feel Quick Chek coffee offers:


Better value than Dunkin’ Donuts, Starbucks and 7-Eleven

Better quality than Dunkin’ Donuts and 7-Eleven, and on par with Starbucks

Better customer satisfaction than Dunkin’ Donuts, Starbucks and 7-Eleven


Characteristics        Quick Chek      Dunkin’ Donuts     Starbucks     7-Eleven              Scale


Value                           9                         8                       7                   5               1 (very poor) –10 (excellent)

 
Quality                         8                         7                       8                   5               1 (very poor) –10 (excellent)


Customer Satisfaction   5                        4                       4                   2               1 (not at all) –5 (very satisfied)


“At Quick Chek, we pride ourselves on providing our customers affordable coffee of exemplary quality,” said Dean Durling, President and CEO, Quick Chek. “These survey results show that our efforts do not go unnoticed. We are proud to be leaders in the coffee arena.”

About Quick Chek


Family-owned and operated, Quick Chek is devoted to providing convenient shopping blended with an expansive range of fresh products and services. Quick Chek’s retail locations include 12 pharmacy stores and 20 locations with fuel. For more information please visit the company’s Web site at www.quick-chek.com.